A Bit More About Me

I’m an experienced product designer, leader, and design-communicator. I work cross-team to evangelize design’s inherent ability to solve problems with new and innovative thinking. I work with teams to best craft the relationships and processes they need to be consistently successful with their audience and stakeholders alike. I love reaching in the toolbox and finding just the right tool to solve a complex problem just as much as I enjoy crafting those new and anticipatory tools.

etrailer.com - Lead Product Designer

Nov 2022 - Present

I built and led the product design team and implemented user-centered design methodologies to drive improvements for our customers.

  • Helped successfully transition the organization to the product model.

  • Developed guidance for design tools, best practices, and visual consistency.

  • Led discovery, design, ideation, and research analysis workshops.

  • Evangelized design throughout the company tirelessly.

  • Represented design in a leadership and strategy capacity.

D&D Beyond (Fandom/Wizards of the Coast)- Product Designer (Contractor)

May 2021 - Nov 2022

I was embedded in a full-stack team responsible for ad-hoc requests as well as live ops maintenance and new feature work on the D&D Beyond web app.

  • Delivered just-in-time end-to-end designs for developers to consume.

  • Launched the One D&D user flows, including marketing landing page, content claim process, and reimagined content pages.

  • Gathered user feedback and conducted analysis for proposed feature redesign.

  • Improved existing features with minimal redesign and maximum user impact.

V2Solutions - Senior UI Designer

Feb 2014 - May 2021

The Percero team was purchased by V2Solutions. While the title narrowed somewhat, my role expanded into coaching, strategy, and mentoring.

  • Worked with the existing team, introducing new tools and methodologies for ideation, iteration, and tightening the handoff process.

  • Rebranded the company and designed nearly all of the sales and marketing materials.

  • Designed UX, UI, branding, and business strategies for multiple clients.

  • Continued to deliver fast, 0-to-1 experiences for clients.

Percero - UX/UI Designer

Jun 2012 - Jan 2014

We were a design and development freelance team. As the only designer on the team, I was responsible for interacting directly with both the clients and our development team.

  • Took small startup clients 0-to-1.

  • Provided full-service design from business strategy, branding, marketing and product design.

  • Designed UI for big data SaaS development tool.

Nielsen-Norman Group UX Researcher Certificate

Oct 2023

Focused and improved research techniques, analysis, and ideation skills.

Skills

Adobe CC

Figma

Sketch

InVision

Miro

Zeplin

Design Thinking

UX Research Methodologies

Workshop Facilitation

UX/UI Design

Information Architecture Design

Usability Testing

End-to-end Design

0-to-1 Strategy and Design

Strong Communication

Design Leadership