Turning complexity into confidence.
I work across product, design, and strategy—turning ambiguous problems into clear, high-impact solutions.
I’m a product designer with 15 years of experience working at the intersection of product, design, and strategy.
I focus on reducing complexity, aligning teams, and helping organizations move from fragmented work to cohesive, meaningful outcomes.
Case Study: Simplifying Complex Purchases
I led a cross-team initiative to help customers confidently complete towing solutions by reducing research friction across the purchase journey.
Case Study: Reducing Discovery Friction
I redesigned core discovery experiences to help players evaluate massive content libraries faster—reducing friction without requiring a full platform overhaul.
Case Study: Designing for Trust
I designed a clean, distraction-free news experience that reinforced credibility and helped readers quickly access trustworthy local reporting.