I’m Jonathan and I’m a Problem-Solver … er, Product Designer.
I’m a product designer with 12+ years experience in product, strategy, and leadership for my employers and their clients.
I love applying creative, data-driven solutions to complex problems, making things easier to use. I always keep my empathy hat handy.
I delight in coaching, teaching, and partnering to accomplish goals. I actively seek opportunities for growth and collaboration.
I live in St. Louis with my wife and son. My other passions include whisky and board games.
Check out some of my
recent selected works.
I’m happy to speak further about these and more.
etrailer - Q&A Pages
Results:
Recovered and improved SEO ranking, traffic, and conversion rate on these pages. In addition, lifted total annual revenue 1%.
Roles:
Product Design, Research
About:
These mid-performing pages were seeing a dip in traffic and conversion. They were also cannibalizing one another as we had near-duplicate content on many pages.
Further research revealed users were not scrolling far enough to view the recommended products and they desired social proof for the same products.
The Richmonder - Site Launch
Results:
A successful launch of a local non-profit news outlet. Captured 2500 sign ups and 150 subscriptions with a pre-launch landing page, then built a site, using the findings, to fantastic reception.
Roles:
Product Design, 0–to–1 Strategy, Design System
About:
I guided the team toward a visual style that matched the clean, uncluttered expectations that tested well with their audience. I worked to blend the print tradition with modern readability and organization.
I brought to life the 2024 Voter Guide with local resource links, race and candidate pages as well as district-level reference in a way that was easy to navigate and understand.
D&D Beyond - Game Data Listings
Results:
Improved successful browsing, increased filter discoverability, and reduced user time finding a solution.
Roles:
Product Design, Strategy, Design System
About:
The listings for D&D game data are difficult to filter and nearly impossible to compare to one another when trying to find the best option for your game or character.
My goal was to enable more intuitive filtering, remove extraneous information, and surface options right away and persistently.